Painstakingly hand-drawn.
Each frame individually-coloured to bring out the full liquid motion of the film.
Many days of patient, mind-numbing, editing.
Much wailing, gnashing of teeth and teensy-weensy temper tantrums.
That’s the way we would have had to do it in the past.
Now, it’s just a question of applying a filter and, 20 minutes later, we have an animated version of One Minute Strain Theory that looks-and-feels like a relatively cheap cartoon, circa 1994.
If I was feeling generous, I’d say that was the look we were going for but, not being known for my magnimanity, it was more a question of fiddling with a few options and hoping for the best.
We can do better.
We strive for greatness.
But mainly we settle for “Yeah, that looks quite interesting”.
Update
While animated versions are all-well-and-good, if you prefer to get your teeth into something a little more solid we’ve made the non-animated version of Strain Theory available.
We’re nice like that.