One of the nice things about running Dorset’s Most Popular Sociology Blog (*) is that from time-to-time we get to feature the work of Richard Driscoll’s students at the Shenzhen College of International Education in China.
This particular piece of research, by Adelaide Han, is a qualitative examination of the impact new media, in the form of WeChat, a hugely-popular Chinese social media messaging app (used by an estimated 900 million people each day), has on traditional forms of behaviour in the shape of the Chinese New Year celebrations.
As ever, you need to keep in mind the research was carried-out by an A-level student so you should see it as suggestive rather than definitive; it’s useful, nevertheless, for the way it looks at the relationship between new technology, in the shape of social media apps, and highly-structured traditional forms of behaviour.
* While there’s no actual evidence to support this Proud Boast, we’re making it on the entirely-ridiculous basis that since there are no other Dorset-based Sociology Blogs (probably) we are, by default, the “most popular”. QED.