Bryman’s (1999) concept of “disneyfication” refers to the various processes involved in contemporary social and organisational change and for our (A-level) purposes we can understand these processes in terms of 4 key concepts:

  1. Theming
  2. De-differentiation of Consumption
  3. Merchandising
  4. Emotional Labour.

If you want to explore these ideas further this simple poster should suffice.

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