![](https://i0.wp.com/www.shortcutstv.com/wp-content/uploads/2020/04/disneyfic.png?resize=211%2C300&ssl=1)
Bryman’s (1999) concept of “disneyfication” refers to the various processes involved in contemporary social and organisational change and for our (A-level) purposes we can understand these processes in terms of 4 key concepts:
- Theming
- De-differentiation of Consumption
- Merchandising
- Emotional Labour.
If you want to explore these ideas further this simple poster should suffice.