Bryman’s (1999) concept of “disneyfication” refers to the various processes involved in contemporary social and organisational change and for our (A-level) purposes we can understand these processes in terms of 4 key concepts:

  1. Theming
  2. De-differentiation of Consumption
  3. Merchandising
  4. Emotional Labour.

If you want to explore these ideas further this simple poster should suffice.

Stay Updated

Enter your email to be notified when we post something new:

Archived Posts