The focus here is quantitative data and research, with the free chapter split into three discrete, but necessarily related, parts.
The first part outlines a selection of primary quantitative research methods (questionnaires, structured interviews and content analysis) and evaluates their strengths and weaknesses.
The second part does something similar for secondary quantitative methods (official and non-official statistics).
The final part turns the focus onto quantitative research methodology with an overview and analysis of positivist approaches. In addition to identifying and explaining some of the main features of this approach the link with research design in the first chapter is maintained through an overview of a classic positivist design: Popper’s Hypothetico-Deductive model of scientific research.
As with previous chapters printer’s marks are visible and some chucklehead at the publisher has added some obvious pictures and even-more-obvious captions…