Globalisation Booklet

If you prefer your globalization notes in a handy, easily-reproduced, pdf format (and, let’s face it, who doesn’t?) then this handy, easily-reproduced, pdf-format booklet is probably just what you’ve been searching for (although it has, of course, been here all along, just in a not-very-handy, difficult to reproduce, blog format).

Globalisation: Part 4 – Changing Cultural interrelationships

As with their political counterpart, we need to keep in mind that cultural interrelationships are frequently related to economic relationships and that these, in turn, inform cultural connections and relationships. This is particularly pertinent when we talk about culture industries like television, film and print, where reference is often made to the cultural hegemony (or […]

Globalisation: Homogeneity or Diversity Exercise

Applying concepts of McDonaldisation and Disneyfication to contemporary cultural products helps students get to grips with the concept of globalisation (particularly its cultural form, but also its economic form). These concepts also provide a relatively easy way for students to explore some of the effects of globalisation in terms of cultural homogenisation and diversity theories. The […]

Disneyfication

Bryman’s (1999) concept of “disneyfication” refers to the various processes involved in contemporary social and organisational change and for our (A-level) purposes we can understand these processes in terms of 4 key concepts: Theming De-differentiation of Consumption Merchandising Emotional Labour. If you want to explore these ideas further this simple poster should suffice.