What Are Research Methods?

Research is a journey from subjective to objective knowledge: from how we personally understand something to knowledge that is independent of our opinions, prejudices & personal beliefs.

Methods are the tools and techniques used to collect, analyse, and interpret data, that take psychologists from subjectivity to objectivity: from what they think to what they now know and can support with evidence.

The final part of the film introduces and illustrates three major methods in psychology: experimental, observational and self-report.