Methods: Sampling

Methods: Sampling



Rent Buy


Product Description

Sampling is crucial in psychology but can be difficult to understand. 


This film offers a helping hand with a series of visual images that take students through target population, samples, representativeness and generalisability.  


It then looks at how sampling is done, illustrating differences between probability and non-probability sampling, why different techniques are used and their strengths and limitations.  


The final part looks at how this knowledge can be used to help evaluate any study based on sampling.


6 minutes. | How to Order