If you’re looking for something slightly different to incorporate into your Culture and Identity / Media Sociology teaching this book chapter on “Effeminacy and Expertise, Excess and Equality: Gay Best Friends as Consumers and Commodities in Contemporary Television” by Susie Khamis and Anthony Lambert might well fit the bill.

Of particular interest here might be the way it links identity to consumerism and consumption by focusing on “the gay male best friend as a possessable, commodified identity”.

It’s probably not something you’d necessarily give to students to read – it’s quite long and complex in places – but it’s definitely something teachers might find useful to precis or draw examples from to illustrate some interesting ideas about gender, identity and consumption.

Given A-level Sociology has a largely female demographic it’s also something this particular audience may find both easy to relate to and the basis for discussion based on their own ideas and experiences.

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